Victoria Lord and VLPR have been our offsite PR resource for over four years, assisting the Canadian Federation of Musician’s [CFM] with its communications, public and media relations needs. Victoria’s sound advice, extensive network of contacts, and vast experience in the music industry are a huge asset to CFM. Victoria has the experience and ability to expertly navigate time-sensitive and complex issues, in relation to CFM media announcements. We thoroughly enjoy Victoria’s collaborative approach, as well as her professional and delightful demeanour.
Canadian Federation of Musicians
I’ve known Victoria Lord for several years and one of the best things I can say about her ..a professional to the max. She understands the people she works with and knows exactly how to help them reach the next level. If there’s one thing I know… if Victoria Lord is contacting me she has my full attention because I know it’s something important and worthwhile.
680 News – All News Radio
I have had the pleasure of working with Victoria for over 15 years now. We have worked together both as agency colleagues and as collaborators on many projects. Victoria is highly regarded in our industry because she has smart, strategic insights, unparalleled media relationships and a commitment to client service that is truly commendable. Any client would be lucky to work with Victoria and her team!
We love working with Victoria Lord. She’s professional and she doesn’t waste time with pitches that do not suit the show. When booking segments with Victoria, I can rely on her to be meticulous about detail, and I trust that when says something is going to be done, it will be.
Senior Segment Producer
Breakfast Television – Citytv
When it comes to dealing with emerging or established artists/personalities in the pop culture or political arena, Victoria is an expert in every sense of the word. She is meticulously organized, filled with stellar ideas and is such an advocate for her roster. She is relentless in her pursuit to bringing distinguished names and products to the Canadian and international media arena and brings grace and knowledge to every projects she tackles. Whenever we work together, Victoria ensures the process feels seamless.
Features Editor – Fashion Magazine
Arts Reporter – Maclean’s Magazine
In more than forty years of dealing with public relations people in the performing arts, I have encountered few who could match the professionalism and dedication of Victoria Lord. Especially in the non-profit arena, PR representatives often come asking for help and expecting you to give it. She comes with story ideas that make you want to give it, and then applies herself diligently to help actualize them. I have worked with her on a number of projects in Canada and abroad and in each case their successful outcome was due in significant measure to her efforts. In addition to a high level of efficiency, she brings both an engaging personality and a positive attitude to her profession.
Music and Dance Columnist
The Toronto Star
Since contracting Victoria Lord she has leveraged her media contacts to raise the profile of St. Michael’s Choir School in print and television media within the perfect storm of our 75th anniversary year, our banner tour to Italy and our presence at the Vatican during the early weeks of the papacy of Francis I. Victoria’s professionalism and attention to detail allowed the Choir School to navigate a media whirlwind while maintaining a clear message and letting the school’s many voices have an opportunity to be heard. I look forward to a continued professional relationship with Victoria in the coming years and hope she will be with us as we celebrate the milestones to come.
B. Mus., B. Mus. Ed., M. Ed.
St. Michael’s Choir School
We have worked with Victoria on several occasions and would definitely recommend her and her company VLPR for those in need of a talented music publicist. IRIE Fest has definitely benefitted from her work and look forward to working with her in the future.
IRIE Music Festival
“I have worked with Victoria happily for over a decade now, and I would not change it for the world.”
B.C. Fiedler Management
Gordon Lightfoot Concert Promoter
I’ve had a working relationship with Victoria for many years and I like that she ‘gets’ me – she’s familiar with my diverse musical tastes, my politics, and the pride I take in tackling a story from a unique angle. Sure, she understands the importance of a writer’s deadlines and getting music and art to me on time, but she also knows how to propose covering a story that gets my attention right away.
CBC Radio & The Toronto Sun
For over two decades Victoria Lord has pestered me, badgered me and politely coaxed me to write about her events and artists. I have always done so willingly because she’s among the best in the public relations field, and her clients are impressive. She’s not only a friend, she’s a colleague insuring that I always get a good story.
Victoria Lord is the kind of publicist I love to work with. She understands a good story and how to pitch it. She’s thorough, efficient and a really valuable resource.
Victoria Lord is well-connected, awesomely organized and a great lady to work with. I recommend her services to anyone looking for public relations expertise.
Victoria Lord is an outstanding publicist, and one of the most effective I have dealt with in more than 25 years as an independent producer. She is thorough in her approach, conscientious, hardworking and a creative thinker. I have been delighted with the results she has achieved on each of the occasions I have retained her to publicize attractions. I simply cannot conceive of presenting a show in Toronto without Victoria’s involvement.
Victoria always aims to exceed expectations and she delivers, time after time. Her understanding of the strategic role of publicity combined with her high standards of execution are an impressive combination.
Director of Marketing and Development
The Corporation of Massey Hall
and Roy Thomson Hall
I’ve used VLPR for many years and have always been impressed with their out-of-the-box ideas and creativity in crafting publicity strategies. Victoria’s dedication and drive always ensures that we have gotten the best results possible.
Casablanca Media Publishing
I’ve worked with VLPR and Victoria since 2004 at Hilton Canada and Vintage Hotels while in a VP Sales and Marketing capacity. The assignments have ranged from assisting with the execution of an existing PR campaign, developing an annual PR plan and taking complete ownership of a high profile media event. We were completely satisfied in each case with her contribution, her creativity, her ability to make things happen (usually in a short period of time) and the quality of her work. Each initiative met or exceeded our goals and laid the foundation for longer term success. I would highly recommend Victoria Lord and the services she can provide. She delivers exceptional value for money, is a consummate professional and is a pleasure to work with.
Mantesso Marketing & Communications Network
VLPR demonstrated a clear understanding of what we needed and then proceeded, surprised and communicated the newsworthy press materials that achieved our goals. The result was spot on and I would not hesitate to partner again.
Rose Theatre Brampton
Victoria Lord may refer to herself as a Public Relations agent — But at Unique Lives, we think of her as a Priceless Resource. She always thinks outside of the box and helps us promote our brand on many marketing levels.
Unique Lives & Experiences
Victoria Lord has done an incredible job at expanding the awareness of our signature programs in multiple media outlets, helping build the brand of the Flato Markham Theatre, which has translated into very positive impact on our general business. The City of Markham has probably the most visible Theatre operation in the Toronto Golden Horseshoe; Victoria’s strategy and hard work ought to be recognized for our successes.
Flato Markham Theatre