Victoria Lord Public Relations Inc. (VLPR) is a boutique Toronto PR agency that builds clients’ brand awareness through strategic communications, media and consumer relations, and event management.

In an industry where professional reputation and word-of-mouth references are paramount, VLPR successfully represents a select roster of world-class clients in Canada’s Arts & Entertainment and Travel, Tourism and Hospitality sectors.

Our client’s success is our success, which means we only take on a few select clients to whom we can provide our undivided attention. As a client of VLPR, every aspect of your project is afforded senior-level experience. This premium service allows us to react to opportunities, and if needed, adjust our strategic direction to ensure maximum success.

We do what it takes to ensure our clients are satisfied with the investment made in their relationship with VLPR. The owner of the company will always be your key contact, regardless of the size or budget of your business.

We want your endorsement, and look forward to earning it.


Victoria-LordVLPR is led by Victoria Lord, a dynamic public relations consultant with over 20 years of experience and a solid reputation as a knowledgeable resource who consistently delivers creative and effective strategic campaigns.

Prior to establishing VLPR Inc. in 2002, Victoria worked as an individual consultant before being recruited by Universal Music Canada (formerly PolyGram Records) where she served as PR Manager, Classical and Jazz division, and simultaneously held the position of Corporate Communications Manager.

She has also been invited to address journalism students at Humber College, Seneca College and York University, as well as MBA students at the Schulich School of Business.