In The News

For over two decades Victoria Lord has pestered me, badgered me and politely coaxed me to write about her events and artists. I have always done so willingly because she’s among the best in the public relations field, and her clients are impressive. She’s not only a friend, she’s a colleague insuring that I always get a good story.

Larry LeBlanc
Senior Editor
Celebrity Access/Encore

In more than forty years of dealing with public relations people in the performing arts, I have encountered few who could match the professionalism and dedication of Victoria Lord. Especially in the non-profit arena, PR representatives often come asking for help and expecting you to give it. She comes with story ideas that make you want to give it, and then applies herself diligently to help actualize them. I have worked with her on a number of projects in Canada and abroad and in each case their successful outcome was due in significant measure to her efforts. In addition to a high level of efficiency, she brings both an engaging personality and a positive attitude to her profession.

William Littler
Music and Dance Columnist
The Toronto Star

Victoria Lord is an outstanding publicist, and one of the most effective I have dealt with in more than 25 years as an independent producer. She is thorough in her approach, conscientious, hardworking and a creative thinker. I have been delighted with the results she has achieved on each of the occasions I have retained her to publicize attractions. I simply cannot conceive of presenting a show in Toronto without Victoria’s involvement.

Andrew McKinnon
AMcK Entertainment

I’ve used VLPR for many years and have always been impressed with their out-of-the-box ideas and creativity in crafting publicity strategies. Victoria’s dedication and drive always ensures that we have gotten the best results possible.

Jennifer Mitchell
President
Casablanca Media Publishing

Victoria Lord is the kind of publicist I love to work with. She understands a good story and how to pitch it. She’s thorough, efficient and a really valuable resource.

Sonia Arab CBC Toronto

When it comes to dealing with emerging or established artists/personalities in the pop culture or political arena, Victoria is an expert in every sense of the word. She is meticulously organized, filled with stellar ideas and is such an advocate for her roster. She is relentless in her pursuit to bringing distinguished names and products to the Canadian and international media arena and brings grace and knowledge to every projects she tackles. Whenever we work together, Victoria ensures the process feels seamless.

Elio Iannacci
Features Editor – Fashion Magazine
Arts Reporter – Maclean’s Magazine

“I have worked with Victoria happily for over a decade now, and I would not change it for the world.”

  B.C. Fiedler B.C. Fiedler Management Gordon Lightfoot Concert Promoter 

Victoria Lord has done an incredible job at expanding the awareness of our signature programs in multiple media outlets, helping build the brand of the Flato Markham Theatre, which has translated into very positive impact on our general business. The City of Markham has probably the most visible Theatre operation in the Toronto Golden Horseshoe; Victoria’s strategy and hard work ought to be recognized for our successes.

Eric Lariviere
General Manager
Flato Markham Theatre

I’ve known Victoria Lord for several years and one of the best things I can say about her ..a professional to the max. She understands the people she works with and knows exactly how to help them reach the next level. If there’s one thing I know… if Victoria Lord is contacting me she has my full attention because I know it’s something important and worthwhile.

Rudy Blair
Music Reporter
680 News – All News Radio