In The News

Victoria always aims to exceed expectations and she delivers, time after time. Her understanding of the strategic role of publicity combined with her high standards of execution are an impressive combination.

Heather Clark
Director of Marketing and Development
The Corporation of Massey Hall
and Roy Thomson Hall

Victoria Lord has done an incredible job at expanding the awareness of our signature programs in multiple media outlets, helping build the brand of the Flato Markham Theatre, which has translated into very positive impact on our general business. The City of Markham has probably the most visible Theatre operation in the Toronto Golden Horseshoe; Victoria’s strategy and hard work ought to be recognized for our successes.

Eric Lariviere
General Manager
Flato Markham Theatre

When it comes to dealing with emerging or established artists/personalities in the pop culture or political arena, Victoria is an expert in every sense of the word. She is meticulously organized, filled with stellar ideas and is such an advocate for her roster. She is relentless in her pursuit to bringing distinguished names and products to the Canadian and international media arena and brings grace and knowledge to every projects she tackles. Whenever we work together, Victoria ensures the process feels seamless.

Elio Iannacci
Features Editor – Fashion Magazine
Arts Reporter – Maclean’s Magazine

Victoria Lord may refer to herself as a Public Relations agent — But at Unique Lives, we think of her as a Priceless Resource. She always thinks outside of the box and helps us promote our brand on many marketing levels.

Howard Szigeti
Unique Lives & Experiences

VLPR demonstrated a clear understanding of what we needed and then proceeded, surprised and communicated the newsworthy press materials that achieved our goals. The result was spot on and I would not hesitate to partner again.

Greg Henderson
Rose Theatre Brampton

We have worked with Victoria on several occasions and would definitely recommend her and her company VLPR for those in need of a talented music publicist. IRIE Fest has definitely benefitted from her work and look forward to working with her in the future.

Phil Vassell
Artistic Director
IRIE Music Festival 

I’ve had a working relationship with Victoria for many years and I like that she ‘gets’ me – she’s familiar with my diverse musical tastes, my politics, and the pride I take in tackling a story from a unique angle. Sure, she understands the importance of a writer’s deadlines and getting music and art to me on time, but she also knows how to propose covering a story that gets my attention right away.

Errol Nazareth
CBC Radio & The Toronto Sun

Since contracting Victoria Lord she has leveraged her media contacts to raise the profile of St. Michael’s Choir School in print and television media within the perfect storm of our 75th anniversary year, our banner tour to Italy and our presence at the Vatican during the early weeks of the papacy of Francis I. Victoria’s professionalism and attention to detail allowed the Choir School to navigate a media whirlwind while maintaining a clear message and letting the school’s many voices have an opportunity to be heard. I look forward to a continued professional relationship with Victoria in the coming years and hope she will be with us as we celebrate the milestones to come.

Stephen Handrigan,
B. Mus., B. Mus. Ed., M. Ed.
Director
St. Michael’s Choir School

Victoria Lord is an outstanding publicist, and one of the most effective I have dealt with in more than 25 years as an independent producer. She is thorough in her approach, conscientious, hardworking and a creative thinker. I have been delighted with the results she has achieved on each of the occasions I have retained her to publicize attractions. I simply cannot conceive of presenting a show in Toronto without Victoria’s involvement.

Andrew McKinnon
AMcK Entertainment