In The News

Since contracting Victoria Lord she has leveraged her media contacts to raise the profile of St. Michael’s Choir School in print and television media within the perfect storm of our 75th anniversary year, our banner tour to Italy and our presence at the Vatican during the early weeks of the papacy of Francis I. Victoria’s professionalism and attention to detail allowed the Choir School to navigate a media whirlwind while maintaining a clear message and letting the school’s many voices have an opportunity to be heard. I look forward to a continued professional relationship with Victoria in the coming years and hope she will be with us as we celebrate the milestones to come.

Stephen Handrigan,
B. Mus., B. Mus. Ed., M. Ed.
Director
St. Michael’s Choir School

We love working with Victoria Lord. She’s professional and she doesn’t waste time with pitches that do not suit the show. When booking segments with Victoria, I can rely on her to be meticulous about detail, and I trust that when says something is going to be done, it will be.

Tracey Howland
Senior Segment Producer
Breakfast Television – Citytv

Victoria Lord is the kind of publicist I love to work with. She understands a good story and how to pitch it. She’s thorough, efficient and a really valuable resource.

Sonia Arab CBC Toronto

I have had the pleasure of working with Victoria for over 15 years now. We have worked together both as agency colleagues and as collaborators on many projects. Victoria is highly regarded in our industry because she has smart, strategic insights, unparalleled media relationships and a commitment to client service that is truly commendable. Any client would be lucky to work with Victoria and her team!

Martine Lévy
Managing Director
DDB PR

For over two decades Victoria Lord has pestered me, badgered me and politely coaxed me to write about her events and artists. I have always done so willingly because she’s among the best in the public relations field, and her clients are impressive. She’s not only a friend, she’s a colleague insuring that I always get a good story.

Larry LeBlanc
Senior Editor
Celebrity Access/Encore

I’ve used VLPR for many years and have always been impressed with their out-of-the-box ideas and creativity in crafting publicity strategies. Victoria’s dedication and drive always ensures that we have gotten the best results possible.

Jennifer Mitchell
President
Casablanca Media Publishing

“I have worked with Victoria happily for over a decade now, and I would not change it for the world.”

  B.C. Fiedler B.C. Fiedler Management Gordon Lightfoot Concert Promoter 

I’ve known Victoria Lord for several years and one of the best things I can say about her ..a professional to the max. She understands the people she works with and knows exactly how to help them reach the next level. If there’s one thing I know… if Victoria Lord is contacting me she has my full attention because I know it’s something important and worthwhile.

Rudy Blair
Music Reporter
680 News – All News Radio

VLPR demonstrated a clear understanding of what we needed and then proceeded, surprised and communicated the newsworthy press materials that achieved our goals. The result was spot on and I would not hesitate to partner again.

Greg Henderson
Rose Theatre Brampton