In The News

Victoria Lord may refer to herself as a Public Relations agent — But at Unique Lives, we think of her as a Priceless Resource. She always thinks outside of the box and helps us promote our brand on many marketing levels.

Howard Szigeti
Unique Lives & Experiences

For over two decades Victoria Lord has pestered me, badgered me and politely coaxed me to write about her events and artists. I have always done so willingly because she’s among the best in the public relations field, and her clients are impressive. She’s not only a friend, she’s a colleague insuring that I always get a good story.

Larry LeBlanc
Senior Editor
Celebrity Access/Encore

VLPR demonstrated a clear understanding of what we needed and then proceeded, surprised and communicated the newsworthy press materials that achieved our goals. The result was spot on and I would not hesitate to partner again.

Greg Henderson
Rose Theatre Brampton

I’ve worked with VLPR and Victoria since 2004 at Hilton Canada and Vintage Hotels while in a VP Sales and Marketing capacity.  The assignments have ranged from assisting with the execution of an existing PR campaign, developing an annual PR plan and taking complete ownership of a high profile media event.  We were completely satisfied in each case with her contribution, her creativity, her ability to make things happen (usually in a short period of time) and the quality of her work.  Each initiative met or exceeded our goals and laid the foundation for longer term success. I would highly recommend Victoria Lord and the services she can provide. She delivers exceptional value for money, is a consummate professional and is a pleasure to work with.

Anna-Lisa Mantesso
Mantesso Marketing & Communications Network

“I have worked with Victoria happily for over a decade now, and I would not change it for the world.”

  B.C. Fiedler B.C. Fiedler Management Gordon Lightfoot Concert Promoter 

We love working with Victoria Lord. She’s professional and she doesn’t waste time with pitches that do not suit the show. When booking segments with Victoria, I can rely on her to be meticulous about detail, and I trust that when says something is going to be done, it will be.

Tracey Howland
Senior Segment Producer
Breakfast Television – Citytv

Victoria always aims to exceed expectations and she delivers, time after time. Her understanding of the strategic role of publicity combined with her high standards of execution are an impressive combination.

Heather Clark
Director of Marketing and Development
The Corporation of Massey Hall
and Roy Thomson Hall

In more than forty years of dealing with public relations people in the performing arts, I have encountered few who could match the professionalism and dedication of Victoria Lord. Especially in the non-profit arena, PR representatives often come asking for help and expecting you to give it. She comes with story ideas that make you want to give it, and then applies herself diligently to help actualize them. I have worked with her on a number of projects in Canada and abroad and in each case their successful outcome was due in significant measure to her efforts. In addition to a high level of efficiency, she brings both an engaging personality and a positive attitude to her profession.

William Littler
Music and Dance Columnist
The Toronto Star

We have worked with Victoria on several occasions and would definitely recommend her and her company VLPR for those in need of a talented music publicist. IRIE Fest has definitely benefitted from her work and look forward to working with her in the future.

Phil Vassell
Artistic Director
IRIE Music Festival