For over a decade, VLPR has represented B.C. Fiedler Management and the legendary troubadour Gordon Lightfoot. In addition to ongoing publicity and tour support; we recently launched and co-manage Gordon Lightfoot’s first and only official Facebook page.
View the recent photos of Gordon Lightfoot at CBC radio in Toronto:
I have had the pleasure of working with Victoria for over 15 years now. We have worked together both as agency colleagues and as collaborators on many projects. Victoria is highly regarded in our industry because she has smart, strategic insights, unparalleled media relationships and a commitment to client service that is truly commendable. Any client would be lucky to work with Victoria and her team!
Martine Lévy
Managing Director
DDB PR
Victoria Lord is the kind of publicist I love to work with. She understands a good story and how to pitch it. She’s thorough, efficient and a really valuable resource.
Sonia Arab CBC Toronto
For over two decades Victoria Lord has pestered me, badgered me and politely coaxed me to write about her events and artists. I have always done so willingly because she’s among the best in the public relations field, and her clients are impressive. She’s not only a friend, she’s a colleague insuring that I always get a good story.
Larry LeBlanc
Senior Editor
Celebrity Access/Encore
We have worked with Victoria on several occasions and would definitely recommend her and her company VLPR for those in need of a talented music publicist. IRIE Fest has definitely benefitted from her work and look forward to working with her in the future.
Phil Vassell
Artistic Director
IRIE Music Festival
Victoria always aims to exceed expectations and she delivers, time after time. Her understanding of the strategic role of publicity combined with her high standards of execution are an impressive combination.
Heather Clark
Director of Marketing and Development
The Corporation of Massey Hall
and Roy Thomson Hall
Victoria Lord and VLPR have been our offsite PR resource for over four years, assisting the Canadian Federation of Musician’s [CFM] with its communications, public and media relations needs. Victoria’s sound advice, extensive network of contacts, and vast experience in the music industry are a huge asset to CFM. Victoria has the experience and ability to expertly navigate time-sensitive and complex issues, in relation to CFM media announcements. We thoroughly enjoy Victoria’s collaborative approach, as well as her professional and delightful demeanour.
Liana White
Executive Director
Canadian Federation of Musicians
I’ve worked with VLPR and Victoria since 2004 at Hilton Canada and Vintage Hotels while in a VP Sales and Marketing capacity. The assignments have ranged from assisting with the execution of an existing PR campaign, developing an annual PR plan and taking complete ownership of a high profile media event. We were completely satisfied in each case with her contribution, her creativity, her ability to make things happen (usually in a short period of time) and the quality of her work. Each initiative met or exceeded our goals and laid the foundation for longer term success. I would highly recommend Victoria Lord and the services she can provide. She delivers exceptional value for money, is a consummate professional and is a pleasure to work with.
Anna-Lisa Mantesso
Mantesso Marketing & Communications Network
I’ve had a working relationship with Victoria for many years and I like that she ‘gets’ me – she’s familiar with my diverse musical tastes, my politics, and the pride I take in tackling a story from a unique angle. Sure, she understands the importance of a writer’s deadlines and getting music and art to me on time, but she also knows how to propose covering a story that gets my attention right away.
Errol Nazareth
CBC Radio & The Toronto Sun
Since contracting Victoria Lord she has leveraged her media contacts to raise the profile of St. Michael’s Choir School in print and television media within the perfect storm of our 75th anniversary year, our banner tour to Italy and our presence at the Vatican during the early weeks of the papacy of Francis I. Victoria’s professionalism and attention to detail allowed the Choir School to navigate a media whirlwind while maintaining a clear message and letting the school’s many voices have an opportunity to be heard. I look forward to a continued professional relationship with Victoria in the coming years and hope she will be with us as we celebrate the milestones to come.
Stephen Handrigan,
B. Mus., B. Mus. Ed., M. Ed.
Director
St. Michael’s Choir School
In more than forty years of dealing with public relations people in the performing arts, I have encountered few who could match the professionalism and dedication of Victoria Lord. Especially in the non-profit arena, PR representatives often come asking for help and expecting you to give it. She comes with story ideas that make you want to give it, and then applies herself diligently to help actualize them. I have worked with her on a number of projects in Canada and abroad and in each case their successful outcome was due in significant measure to her efforts. In addition to a high level of efficiency, she brings both an engaging personality and a positive attitude to her profession.
William Littler
Music and Dance Columnist
The Toronto Star
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