For over a decade, VLPR has represented B.C. Fiedler Management and the legendary troubadour Gordon Lightfoot. In addition to ongoing publicity and tour support; we recently launched and co-manage Gordon Lightfoot’s first and only official Facebook page.
View the recent photos of Gordon Lightfoot at CBC radio in Toronto:
Victoria Lord is well-connected, awesomely organized and a great lady to work with. I recommend her services to anyone looking for public relations expertise.
Tania Miller
Music Director
Victoria Symphony
Since contracting Victoria Lord she has leveraged her media contacts to raise the profile of St. Michael’s Choir School in print and television media within the perfect storm of our 75th anniversary year, our banner tour to Italy and our presence at the Vatican during the early weeks of the papacy of Francis I. Victoria’s professionalism and attention to detail allowed the Choir School to navigate a media whirlwind while maintaining a clear message and letting the school’s many voices have an opportunity to be heard. I look forward to a continued professional relationship with Victoria in the coming years and hope she will be with us as we celebrate the milestones to come.
Stephen Handrigan,
B. Mus., B. Mus. Ed., M. Ed.
Director
St. Michael’s Choir School
VLPR demonstrated a clear understanding of what we needed and then proceeded, surprised and communicated the newsworthy press materials that achieved our goals. The result was spot on and I would not hesitate to partner again.
Greg Henderson
Rose Theatre Brampton
I’ve known Victoria Lord for several years and one of the best things I can say about her ..a professional to the max. She understands the people she works with and knows exactly how to help them reach the next level. If there’s one thing I know… if Victoria Lord is contacting me she has my full attention because I know it’s something important and worthwhile.
Rudy Blair
Music Reporter
680 News – All News Radio
Victoria always aims to exceed expectations and she delivers, time after time. Her understanding of the strategic role of publicity combined with her high standards of execution are an impressive combination.
Heather Clark
Director of Marketing and Development
The Corporation of Massey Hall
and Roy Thomson Hall
We love working with Victoria Lord. She’s professional and she doesn’t waste time with pitches that do not suit the show. When booking segments with Victoria, I can rely on her to be meticulous about detail, and I trust that when says something is going to be done, it will be.
Tracey Howland
Senior Segment Producer
Breakfast Television – Citytv
In more than forty years of dealing with public relations people in the performing arts, I have encountered few who could match the professionalism and dedication of Victoria Lord. Especially in the non-profit arena, PR representatives often come asking for help and expecting you to give it. She comes with story ideas that make you want to give it, and then applies herself diligently to help actualize them. I have worked with her on a number of projects in Canada and abroad and in each case their successful outcome was due in significant measure to her efforts. In addition to a high level of efficiency, she brings both an engaging personality and a positive attitude to her profession.
William Littler
Music and Dance Columnist
The Toronto Star
Victoria Lord has done an incredible job at expanding the awareness of our signature programs in multiple media outlets, helping build the brand of the Flato Markham Theatre, which has translated into very positive impact on our general business. The City of Markham has probably the most visible Theatre operation in the Toronto Golden Horseshoe; Victoria’s strategy and hard work ought to be recognized for our successes.
Eric Lariviere
General Manager
Flato Markham Theatre
I’ve worked with VLPR and Victoria since 2004 at Hilton Canada and Vintage Hotels while in a VP Sales and Marketing capacity. The assignments have ranged from assisting with the execution of an existing PR campaign, developing an annual PR plan and taking complete ownership of a high profile media event. We were completely satisfied in each case with her contribution, her creativity, her ability to make things happen (usually in a short period of time) and the quality of her work. Each initiative met or exceeded our goals and laid the foundation for longer term success. I would highly recommend Victoria Lord and the services she can provide. She delivers exceptional value for money, is a consummate professional and is a pleasure to work with.
Anna-Lisa Mantesso
Mantesso Marketing & Communications Network
Victoria Lord and VLPR have been our offsite PR resource for over four years, assisting the Canadian Federation of Musician’s [CFM] with its communications, public and media relations needs. Victoria’s sound advice, extensive network of contacts, and vast experience in the music industry are a huge asset to CFM. Victoria has the experience and ability to expertly navigate time-sensitive and complex issues, in relation to CFM media announcements. We thoroughly enjoy Victoria’s collaborative approach, as well as her professional and delightful demeanour.
Liana White
Executive Director
Canadian Federation of Musicians
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