For over a decade, VLPR has represented B.C. Fiedler Management and the legendary troubadour Gordon Lightfoot. In addition to ongoing publicity and tour support; we recently launched and co-manage Gordon Lightfoot’s first and only official Facebook page.
View the recent photos of Gordon Lightfoot at CBC radio in Toronto:
Victoria Lord is well-connected, awesomely organized and a great lady to work with. I recommend her services to anyone looking for public relations expertise.
Tania Miller
Music Director
Victoria Symphony
Victoria Lord is the kind of publicist I love to work with. She understands a good story and how to pitch it. She’s thorough, efficient and a really valuable resource.
Sonia Arab CBC Toronto
VLPR demonstrated a clear understanding of what we needed and then proceeded, surprised and communicated the newsworthy press materials that achieved our goals. The result was spot on and I would not hesitate to partner again.
Greg Henderson
Rose Theatre Brampton
Victoria Lord has done an incredible job at expanding the awareness of our signature programs in multiple media outlets, helping build the brand of the Flato Markham Theatre, which has translated into very positive impact on our general business. The City of Markham has probably the most visible Theatre operation in the Toronto Golden Horseshoe; Victoria’s strategy and hard work ought to be recognized for our successes.
Eric Lariviere
General Manager
Flato Markham Theatre
For over two decades Victoria Lord has pestered me, badgered me and politely coaxed me to write about her events and artists. I have always done so willingly because she’s among the best in the public relations field, and her clients are impressive. She’s not only a friend, she’s a colleague insuring that I always get a good story.
Larry LeBlanc
Senior Editor
Celebrity Access/Encore
Victoria Lord is an outstanding publicist, and one of the most effective I have dealt with in more than 25 years as an independent producer. She is thorough in her approach, conscientious, hardworking and a creative thinker. I have been delighted with the results she has achieved on each of the occasions I have retained her to publicize attractions. I simply cannot conceive of presenting a show in Toronto without Victoria’s involvement.
Andrew McKinnon
AMcK Entertainment
I’ve had a working relationship with Victoria for many years and I like that she ‘gets’ me – she’s familiar with my diverse musical tastes, my politics, and the pride I take in tackling a story from a unique angle. Sure, she understands the importance of a writer’s deadlines and getting music and art to me on time, but she also knows how to propose covering a story that gets my attention right away.
Errol Nazareth
CBC Radio & The Toronto Sun
We love working with Victoria Lord. She’s professional and she doesn’t waste time with pitches that do not suit the show. When booking segments with Victoria, I can rely on her to be meticulous about detail, and I trust that when says something is going to be done, it will be.
Tracey Howland
Senior Segment Producer
Breakfast Television – Citytv
Victoria Lord may refer to herself as a Public Relations agent — But at Unique Lives, we think of her as a Priceless Resource. She always thinks outside of the box and helps us promote our brand on many marketing levels.
Howard Szigeti
Unique Lives & Experiences
Victoria Lord and VLPR have been our offsite PR resource for over four years, assisting the Canadian Federation of Musician’s [CFM] with its communications, public and media relations needs. Victoria’s sound advice, extensive network of contacts, and vast experience in the music industry are a huge asset to CFM. Victoria has the experience and ability to expertly navigate time-sensitive and complex issues, in relation to CFM media announcements. We thoroughly enjoy Victoria’s collaborative approach, as well as her professional and delightful demeanour.
Liana White
Executive Director
Canadian Federation of Musicians
One of the most original, relevant and irreverent Portuguese bands of the last four decades, GNR return to Toronto… t.co/a0XqKXgGNv
Portugal's legendary pop band GNR (Grupo Novo Rock) return for their first Toronto concert in 27 years! Friday, Ju… t.co/78HjX3gHJG