Hilton Toronto

Posted By on Oct 9, 2013 | 0 comments

By showcasing both accommodations and culinary offerings available at Hilton Canada’s flagship property, VLPR was able to secure media coverage with an estimated ad value of over half-a-million dollars in 2005 alone, with almost 62 million impressions achieved during this initial campaign. VLPR was also able to help Hilton Toronto forge valuable cross-promotional relationships through alliances with local arts organizations. Partnerships included a specially designed Barbie™ and Hot Wheels® children’s room promotion with Mattel Canada, which resulted in more than 85 media features secured over a four-week period. Coverage gleaned included feature articles in Maclean’s Magazine, the San Francisco Chronicle and newspapers in Japan, Poland and Portugal.