St.Michael’s Choir School

Posted By on Oct 9, 2013 | 0 comments


VLPR oversaw the public relations campaign supporting St.Michael’s Choir School’s 2013 Performance Tour in Italy, which garnered national and international attention due to Pope Benedict’s sudden resignation just weeks prior to the tour. Confirmation that Pope Benedict’s successor would be installed in time for the St.Michael’s Choir School’s planned Papal performance, and news that students would be among the first to be granted an audience with the new Pope, ignited a media frenzy. Coverage included repeated feature news items by all the leading news agencies. In addition, Toronto Star columnist William Littler accompanied the choir school during their performance tour in Rome; his first-hand account of the historic performances garnered a coveted arts section cover story.