Roy Thomson Hall and Massey Hall

Posted By on Oct 9, 2013 | 0 comments


As the agency of record for Toronto’s venerable music destinations, Roy Thomson and Massey Hall, VLPR developed innovative media and public relations programs for a variety of high-profile musical and comedic performances, and made significant contributions to developing a brand awareness program for Headlines & Biography, a speakers series that featured Adrienne Clarkson, Tom Wolfe, Dan Rather and Robert Redford in its inaugural season. During our tenure we also managed international coverage of the 50th Anniversary event commemorating the historic 1953 “The Quintet” Live at Massey Hall concert. Coverage included feature articles in the New York Times, Washington Post and Downbeat Magazine.