Travel and Tourism

Posted By Chyz on Oct 30, 2013 | 0 comments

Our clients are leading hotels, restaurants, spas and hospitality-related organization whose focus includes developing valuable alliances and cross-promotional relationships within the entertainment sector; as well as not-for-profit consumer events and exhibits.

124 Queen Hotel & Spa

Public Relations Planning in collaboration with
Mantesso Marketing & Communications Network

Hilton Toronto (AOR)

2003 – 2008

Hilton Canada

Children’s Cancer Foundation Gold Ribbon Gala

Vintage Hotels (AOR)

2004 – 2008

Prince of Wales Hotel | Queen’s Landing Inn | Pillar and the Post

Cirillo’s Culinary Academy (AOR)

2005 – 2010

Pretty In Pink Spa Studio

Public Relations Planning

Junior League of Toronto

DelecTABLE Designs

Imago Restaurants

Ross Mayer Designs

International Typography Design Exposition

Testimonials

In more than forty years of dealing with public relations people in the performing arts, I have encountered few who could match the professionalism and dedication of Victoria Lord. Especially in the non-profit arena, PR representatives often come asking for help and expecting you to give it. She comes with story ideas that make you want to give it, and then applies herself diligently to help actualize them. I have worked with her on a number of projects in Canada and abroad and in each case their successful outcome was due in significant measure to her efforts. In addition to a high level of efficiency, she brings both an engaging personality and a positive attitude to her profession.
William Littler
Music and Dance Columnist
The Toronto Star

I’ve worked with VLPR and Victoria since 2004 at Hilton Canada and Vintage Hotels while in a VP Sales and Marketing capacity. The assignments have ranged from assisting with the execution of an existing PR campaign, developing an annual PR plan and taking complete ownership of a high profile media event. We were completely satisfied in each case with her contribution, her creativity, her ability to make things happen (usually in a short period of time) and the quality of her work. Each initiative met or exceeded our goals and laid the foundation for longer term success. I would highly recommend Victoria Lord and the services she can provide. She delivers exceptional value for money, is a consummate professional and is a pleasure to work with.
Anna-Lisa Mantesso
Mantesso Marketing & Communications Network

Victoria Lord and VLPR have been our offsite PR resource for over four years, assisting the Canadian Federation of Musician’s [CFM] with its communications, public and media relations needs. Victoria’s sound advice, extensive network of contacts, and vast experience in the music industry are a huge asset to CFM. Victoria has the experience and ability to expertly navigate time-sensitive and complex issues, in relation to CFM media announcements. We thoroughly enjoy Victoria’s collaborative approach, as well as her professional and delightful demeanour.
Liana White
Executive Director
Canadian Federation of Musicians

Since contracting Victoria Lord she has leveraged her media contacts to raise the profile of St. Michael’s Choir School in print and television media within the perfect storm of our 75th anniversary year, our banner tour to Italy and our presence at the Vatican during the early weeks of the papacy of Francis I. Victoria’s professionalism and attention to detail allowed the Choir School to navigate a media whirlwind while maintaining a clear message and letting the school’s many voices have an opportunity to be heard. I look forward to a continued professional relationship with Victoria in the coming years and hope she will be with us as we celebrate the milestones to come.
Stephen Handrigan,
B. Mus., B. Mus. Ed., M. Ed.
Director
St. Michael’s Choir School

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