Vintage Hotels

Posted By on Oct 9, 2013 | 0 comments

In spring 2006, VLPR re-launched Vintage Hotels’ 100 Fountain Spa to North American media with a wine country-themed campaign that focused on the healing benefits of grapes. The campaign promoted the newly renovated spa as well as a spa dream contest. VLPR utilized media relations and fam trip opportunities to secure awareness and pique interest about the new renovations. VLPR’s efforts resulted in more than 21 magazine articles from across North America, as well as two national newspaper features and a Breakfast TV Live Eye visit.