About VLPR
VLPR is a Toronto-based boutique PR agency with over 30 years experience, enhancing brand awareness through strategic communications, media and consumer relations, and event management.
VLPR’s specialized care and passion for its projects has been tapped by range of clients from Dolly Parton, Jim Belushi and the late Gordon Lightfoot to corporations such as Hilton Hotels, Sony Music Entertainment Canada and Unique Lives & Experiences to not-for-profits like The Corporation of Roy Thomson Hall and Massey Hall and the Canadian Live Music Association
About Victoria Lord
A creative, well-connected and effective media strategist, PR executive Victoria Lord has landed and retained top corporate and independent clients based on her ability to build brands, identify unique angles and land stories.
From Dolly Parton to Searching for Sugarman’s Rodriguez to Jim Belushi, her down-to-earth demeanour and get-it-done work ethic enables her to become part of the team.