Storytellers delivering results.
We want your endorsement, and look forward to earning it.
Victoria Lord Public Relations (VLPR) is a Toronto-based boutique PR agency with over 30 years experience, enhancing brand awareness through strategic communications, media and consumer relations, and event management.
When you hire VLPR, you are getting an industry veteran and specialist with decades of trusted contacts in traditional media and respected relationships with influential new media.
We are an extension of your team, autonomous but always available to ensure your goals are met.
VLPR’s specialized care and passion for its projects has been tapped by range of clients from Dolly Parton, Jim Belushi and the late Gordon Lightfoot to corporations such as Hilton Hotels, Sony Music Entertainment Canada and Unique Lives & Experiences to not-for-profits like The Corporation of Roy Thomson Hall and Massey Hall and the Canadian Live Music Association.
What we can do for you…
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Corporate Communication
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Brand & Reputation Management
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Strategic Communications
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Marketing Communications
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Public Relations
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Event Marketing
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Media Relations & Media Training
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Digital Marketing
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Social Media Strategy
Our Clients
























Shin Sugino / Déjà vu Exhibit
Photo by Fred Lum/The Globe and Mail

Canada's Ballet Jorgen

Art of Banksy

Jim Belushi
Lasting Impressions
Photo by Bill King

Alec Baldwin

Saville Studios
William Shatner

John Cleese
With an acute awareness of the need for diversity and inclusion in business, VLPR’s founder and owner Victoria Lord has handled press and publicity for the Japanese Canadian Cultural Centre, Irie Music Festival and Harbourfront Centre, with a personal goal to ensure her contacts and reach are maintaining diversity, equity and inclusion (DEI).
In an industry where professional reputation and word-of-mouth references are paramount, VLPR successfully maintains a roster of high-profile and rising clients in Canada’s arts & entertainment, and travel, tourism and hospitality sectors, which encompasses events, festivals, music, comedy, film, television, theatre, dance, art and immersive experiences.
Turf Lounge

Kelly Fields

With David Dunkley
With the Scorpions

Yo Yo Ma

With Danny O’Donoghue

With Earth, Wind, and Fire

With Neil Degrasse Tyson

With Foreigner's
Lou Gramm and Mick Jones

Little Black Dress The Musical
Dish by Chef Tom Brodi
At VLPR, our client’s success is our success.
We take on a handful of select clients to whom we can provide our undivided attention. This premium service allows us to react to opportunities, and if needed, adjust our strategic direction. The owner of the company will always be your key contact, regardless of the size or budget of your business.
@victoria_lord_pr